Next Revolution In Graphic Design(Motion Graphics)
Motion graphics are most simply explained as animated graphic design. The animated objects may either be text or imagery, commonly using 2D vector graphics — as opposed to photorealistic, or 3D, or CGI animation — to communicate effectively. Motion graphics are often published using video (.mp4 or .movie) formats, though it’s important to note that motion graphics are not video editing
Types of motion graphics
- Flat 2D Animation
- Thin Lines
- 2D UI Animation
- 2D Character Animation
- Web and Apps Motion Graphics
- Whiteboard
- Hybrid
- Kinetic Typography
- 3D Character Animation with Live-Action
- Seamless Transition(learn more about motion graphic design types)
A motion graphics designer is a professional who creates artwork for the web, television, or film. Using computer design software, they create visual effects and animations to give photos or drawings motion. Motion graphics are popular in entertainment, marketing and education because the animations are engaging for audiences, making this a great tool to achieve multiple goals.
Benefits of cool motion graphics:
- It is cost and time effective. With great animation design, you need far less time, money, and efforts to create eye-catching motion pictures
- It raises brand recognition. Viewers easily comprehend complex pictures, ideas, and stats if they are presented in simple terms and engaging way. People retain 95% of a message when they watch it in a video in comparison with 10% when reading it in a text.
- It makes brand content shareable across social networks. People share social video 1200% more than simple text and static pictures combined. Facebook videos, in turn, have approximately 8 billion views daily.
