Artificial Intelligence For Digital Marketing
Although artificial intelligence is still in the early stages of development, there were plenty of useful examples of AI-based marketing efforts in 2022.For example, DALL-E went viral last year. This AI tool can generate images based on text prompts. Digital marketers could use it to create illustrations for blog articles and landing pages instead of using stock photos.
Another popular free AI tool is ChatGPT and GPT-4, which is an advanced text-based solution that can create various pieces of written content. From making jokes to writing scenarios for short movies, ChatGPT is a very impressive tool that can boost your digital marketing strategy.
Both DALL-E and ChatGPT are owned by OpenAI – artificial intelligence research and deployment company While DALL-E and ChatGPT are yet still research tools for machine learning, there are plenty of free and paid solutions designed strictly for digital marketers. Example? Jasper uses AI for copywriting. While I don’t encourage you to fire your content team and replace it with AI, tools like Jasper can successfully accelerate your content marketing efforts. It’ll help you write social media posts or give you a hand with landing page copy when you lack inspiration.
How exactly will the AI develop, and what impact will it have on marketing? We still are to figure it out. One thing is certain – it will be one of the most significant digital marketing trends in 2023.
